What is Digital Marketing? Explained in Simple Terms

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Digital marketing is marketing provided through digital channels such as the radio, tv, social media, mobile applications, email, web applications, online search engine, websites, or any brand-new digital channel. Basically, digital marketing is any form of marketing services or products that involves electronic gadgets, which is the factor it has actually been around for decades.

Keep in mind billboards? I do. As a young kid in California, my experiences from the rear seats of our cars and truck mostly rotated between: "Mommy, when are we there?" and "Uh, appearance, Mc, Donald's, can we go?" whenever among those 10-foot billboards popped up on the side of the roadway. Growing up with Indian moms and dads, the response to both of those would, the majority of times, be the exact same: "not yet." In some cases, huge brands would even begin a signboard war, like this one between Audi and BMW, which got many laughs: In 2015, a heap of my clients still invested numerous millions of dollars on billboard marketing.

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Just consider it in this manner: Google and Facebook generate more earnings than any standard media company due to the fact that they control more eyeballs. That's why digital marketing matters; it's where the attention is. The reason that signboards, like the ones above, will die, is due to the fact that the future of driving will look like this: Although driverless cars and trucks currently exist, chauffeurs still have to pay attention; in the future, as the innovation enhances, not a single guest will spend their time taking a look at the roadway.

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Simply for a second. Even now, opportunities are they'll be looking at their phone. If no one is looking at the road anymore, who's expected to see those advertisements? What's more: the share of people investing more time using electronic gadgets continues to increase, while print advertising continues to decrease.

The 2 primary pillars of digital marketing are online marketing and offline marketing. That stated, given that I'll speak about internet marketing in a separate guide, I'll just discuss the different locations of online marketing here for the sake of completeness. The 7 big categories of online marketing are: Unbounce developed a terrific infographic that summarizes all type of online marketing in one cool chart.